Digital Spending on Facebook by Geography
By Roshaan Siddiqui (’22) and Pavel Oleinikov In its tracking of campaign spending on Facebook, Wesleyan Media Project focuses on identifying the sources of money behind the ads. Facebook requires that advertisers post the “Paid for By” disclaimer, listing the organization that paid for the ad. Often, the same organization will engage dozens of Facebook […]
Long-term monitoring helps identify gaps in Facebook reporting
By Pavel Oleinikov In Facebook’s Ad Library, Facebook reports spending on political advertisements by day, week, 30-day, and 90-day summaries, and total spending to date by Facebook Page and Disclaimer (for example, Page: Donald J. Trump, Disclaimer: TRUMP MAKE AMERICA GREAT AGAIN COMMITTEE). Through long-term monitoring of the Facebook reports, we became aware that not […]
Coronavirus coverage minimal in presidential candidate digital advertising
Tracking Facebook ad references to the pandemic from candidates and their affiliated pages By Conner Sexton and Spencer Dean Introduction Presidential campaigns, including leadership PACs and single-candidate super PACs, have spent upwards of $185 million on Facebook advertisements since the beginning of 2019, as reported by the Wesleyan Media Project. By comparison, $751 million has […]
